Tag Archives: Techniques

Why Some Blogging Goals Are Bad

Goals are supposed to be this thing that lead us down a productive path. But, sadly this isn’t always the case. In fact, sometimes it would be better if we just didn’t make them at all.

These “bad” goals often give us the feeling that we are achieving success. But, they are often followed by dark periods of realization.

You must remember that writing blogs posts is like going to the gym everyday. While you may not see immediate results, your effort will eventually pay off (if you are writing content that people love).

Let’s take a look at a one of these “bad” goals to see how they can be deceptive.

Get 3,000 views in a month

I don’t even understand why this goal exists. It’s almost like celebrating when you get 10 people to look at you when you were at the department store.

It doesn’t accomplished anything of real value.

In fact, most people probably forgot about you a few seconds after they skimmed your blog post.

Trying to pick a specific number of views to obtain is nothing more than an attempt to stroke your own ego.

Not a good goal.

I’m not saying that views aren’t important. And I’m not saying that you shouldn’t promote your blog.

What I’m saying is that chasing a specific number of views or likes is pointless. It’s mental energy wasted.

The truth is a goal like this will likely push you to publish content too quickly. Then, you are stuck running around trying to force it upon people who it wasn’t intended for.

Plus, a goal like this is complex in nature. It requires you to use a lot of mental energy to figure out how to achieve something for not much gained.

A good goal would be something like:

Write a blog post that one person will love.

At least if you achieve this goal, you know you touched one person.

Further, a goal like this requires you to put your energy into something that matters.

Doing this will put you on the path of finding your niche and help you find your writing voice.

I want you to know that I fully understand what it feels like to post something that no one visits. It’s tough. I can completely understand why people chase views.

But, I want to challenge you to continue to show up and try to get better. Please don’t chase numbers.

The views will come. But, even if they don’t, you are learning and getting better. Try very hard not to make mistakes that ruin your credibility.

Thanks for reading…

SEO: A Simple Guide to Getting Started

Many of you may feel overwhelmed. And who could blame you? There are so many factors involved in trying to create a blog and build traffic.

If you are like me, you go online or buy books to try to unravel the mystery of how to make your site the best it can be.

Most of you have heard that SEO is important. You may have even spent a little time trying to figure out how to implement it into your blog.

There are even SEO firms that you can hire to help with your SEO. But, who has thousands of dollars to spend on a blog or website that they haven’t even monetize yet?

So, what can you do?

If you have read any of my previous post, you know I stress writing high quality content. I’m a big advocate of writing content that your audience wants to read.

If you do this, then you are already using SEO without realizing it.

The great thing about high quality content is that it delivers exactly what your audience wants. It provides the answers to questions that people are searching for. Not only that, other websites may link to your blog because your information is a great resource.

This is basic SEO.

A lot of people look at SEO as something they have to do. They think that they have to put certain key phrases in their post. Or, they worry that they will have to go out and try to get links from other sites. But, this isn’t necessarily true.

Creating high quality posts that provides all the answers to your reader’s questions will automatically provide keywords that will help with your site’s ranking.

Plus, the links will develop organically as people read your post. Other blogs and websites will link to your blog as a reference because your information is trustworthy and your content is worth reading.

Obviously, there are more Advanced Techniques in SEO.

But, creating posts that deliver beyond your audience’s expectation is an easy way to start implementing SEO into your blog.

Building a foundation is a necessary step to getting started. As you progress and become more comfortable with writing posts for your blog, you can add more layers of SEO to it.

Concentrate on what the visitor to your blog wants. Try to put yourself in their shoes. Try to imagine what questions they would want to ask you.

If you do this, you are on your way to building a site that could become the go-to resource in your field.

These are a few techniques that will not only help with your SEO, but will help you create better content as well.

Good luck and thanks for reading…